Social Media Management
My approach to social media management focuses on creating a sense of community, where every follower feels integral to the brand's journey. Through engaging content and interactive discussions, I bridge the gap between online presence and real-world interaction. Witnessing passive followers become active customers fuels my passion for cultivating meaningful connections. To me, it's about more than just numbers; it's about creating lasting community and loyalty beyond the screen.
Client Case Study
Flyover, LLC, a small, locally-owned restaurant in Columbia, Missouri featuring seasonal small plates with a Midwest twist.
Project details
Our aim was to create a consistent social media presence and improve community engagement and awareness.
Creative process
My philosophy was to first conduct a social media audit to discover where the business was already succeeding in their social media efforts and where there was room for growth. From there, we made a detailed plan of action to get them to where they wanted to be.
Social Media Audit
Social media audits play a vital role in understanding a business's current digital marketing challenges, while also revealing where the business is excelling in its marketing efforts. Audits offer actionable insights for businesses to refine strategies, capitalize on successes, and address shortcomings. They also provide a comprehensive view of competitors' activities, aiding in benchmarking and differentiation.
Watch the video below for an example of a social media audit I created for this client.
Case Study
Below is an example of my work with Flyover, LLC. This social media case study outlines the goals we created together based on their pain points and the findings of the social media audit. It then presents the actionable steps we implemented throughout our work together, and the tangible results we achieved!
Additional Examples
To explore additional examples of my social media management work, you can click the buttons below.
